Bachelor of Mass Media (B.M.M.) SEM VI 2018 19 April 2018-19 ADVERTISING LEGAL ENVIRONMENTAL AND ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

• (4) Figures to the right indicate maximum marks

1. Q1 a) Why is Legal Environment important in any country with respect to Advertising Discuss this with reference to: 10 Emblems & Names (Prevention of Improper Use) Act
   • b) Being a critique of media is a challenging task; discuss this in the light of: 05
   • (i) Vance Packard was a man ahead of his times; discuss this in the light of validity & morality in Motivation research The Beauty Myth as discussed by Naomi Wolf
2. Q2 a) Ethics in any field is essential to enhance professionalism in that field, discuss with
   • (i) ASCI
   • (ii) Advertising to Religious minorities
   • b) (i) What is the relevance of Cyber Laws today with special reference to What do you understand by Contempt of Court? Explain using examples in the media
3. Q3 a) Discuss the importance of standardization for consumers. In this context discuss: 8 marks
   • (i) BIS
   • b) What are Unfair Trade Practices, discuss this with respect to: 07
   • (i). Visual Distortion False and misleading comparisons
   • a) List the Non-Government initiatives to protect consumer interest. Explain with Paper Subject Code: 55603 Advertising: Legal Environment and Advertising Ethics
   • b) What are socio economic criticisms of advertising? Explain with reference to: 07 Preying on feelings of inadequacy
4. Q5 Write short notes on any three of the following: 15 marks
   • (c) Manipulation of advertising research
   • (d) Social responsibility of Advertising
   • (e) Surrogate Advertising Paper Subject Code: 55603 Advertising: Legal Environment and Advertising Ethics (ii)
5. Q2 TESTA Paper Subject Code: 55603 Advertising: Legal Environment and Advertising Ethics
   • ii) SA ii)
   • i) TST ii)

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