Bachelor of Mass Media (B.M.M.) SEM VI 2020 21 Oct 2020-21 NMM Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q4 print media seems to have been divided on the basis of: * 2 points
2. Q5 media results in: * 2 points Disturbing the media structure Creation of newer market and value network Creation of disruptive technologies Creation of New World
3. Q6 term web 2.0 refers to: * 2 points Readable phase of the portal Writable phase of the portal No facility to respond and react on the portal readable and writable phase of the portal
4. Q7 term newspaper circulation refers to: * 2 points The number of people who read the paper The number of people who buys the paper The areas where newspapers are sold The people working in Circulation Department
5. Q9 6.When there is employee ownership: * 2 points Employees do not have any stake Employees don't have to work Employees are neither employers not employees
6. Q10 7The disadvantage of sole ownership is: * 2 points The owner have to bear entire loss He has to share profits He has little interests to promote his newspaper He cannot hire more people
7. Q11 term Human Resource Development refers to: * 2 points Development of technical power Development of Financial resources recognizing humans as capital harnessing machine and money coming together of multiple online platform When print media uses internet When electronic media uses digital technology When print media and electronic media collaborate
8. Q13 10. Which of these is not tools of Integrated Marketing Communication? * 2 points Financial Management in a newspaper refers to: * 2 points Optimizing profits and promoting growth Difficulties in financial accounting
9. Q15 12. Innovative marketing strategies help newspapers to: * 2 points Think of better financial management Corporatize in a bigger way
10. Q16 13. Newspapers usually do not accepts advertisements on: * 2 points Garments and accessories liquor and cigarettes
11. Q17 14.The __ Committee of the Board consisting of three or more 2 points directors, out of which at least one director shall be an independent
12. Q18 does ‘QR’ in QR code stand for? * 2 points 16.Which among the following is NOT a way to boost a newspaper’s 2 points prize scheme for new subscribers increasing the selling price to look premium tying up with other newspaper of repute covering stories that attract reader's attraction
13. Q20 17. Print Media is less effective, still why do people invest money points Theare visually more attractive than electronic medium They are more popular newspaper advertisements are economical they are most durable
14. Q21 18.Government has permitted FDI of mediaif management points remains in the hands of Indian citizens
15. Q22 19. which of the following was developed first? * 2 points
16. Q23 20.Commercialisation of Media allows for * 2 points A slant in news coverage not paying for news
17. Q24 21. Media in India is controlled by * 2 points Large, for profit corporations
18. Q25 media channels such as print, display, online and broadcast are 2 points
19. Q26 23.Human Resource departments are * 2 points
20. Q27 24. __ is marketing through journalism. * 2 points
21. Q28 25. __ does not take part in day to day operations. * 2 points board of directors head of departments This content is neither created nor endorsed by Google

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