Bachelor of Mass Media (B.M.M.) SEM VI 2017 18 Nov 2017-18 JOURNALISM NEWS MEDIA MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

• (2) Figures to the right indicate full marks

1. Q1 (a) "Editorial freedom in an organisation is fading at the behest of the management." What steps can be taken to curb this growing phenomenon ? 15 marks
   • (b) What measures according to you can be taken to reduce the cost of the newspaper 15 order to keep the organisation financially healthy ? What role does the finance department play in this regard ?
2. Q2 (a) What impact has online media had on the newspaper and broadcast media industry ? 8 marks
   • (b) Discuss the role of the human resource department in a newspaper organisation with 7 special emphasis on recruiting journalists, sub-editors and marketing executives
3. Q2 (c) What are the differences between the Indian Companies Act 1956 and the Indian 8 marks
   • (d) Explain the importance of online advertising. 7
4. Q3 (a) Whatis the best ownership pattern for a newspaper ? Support your answer with substanital 8 marks
   • (b) Give an overview of the broadcast media industry in India. 7
5. Q3 (c) Explain the relevance of television audience measurement (TAM) ratings in media. 8 marks
   • (d) How important has social media marketing become for newspapers today ? Give reasons 7 to support your answer
6. Q4 (a) What is the percentage of foreign direct investment (FDI) cleared by the government for the newspaper industry and what was the reaction from different sections of the 15 marks
   • (b). Discuss ways by which a marketing department can launch initiatives to increase the 15 newspaper's presence in the market. What kind of initiatives should they take to attract readers and advertisers’. in order to increase their sales and market share ?
7. Q5 Short notes (any 3 out of 5) 15 marks
   • (a) Eeenadu and Network 18
   • (b) Expansion of Sky Network in India
   • (e) of news as a dangerous trend OF20BDB8E2502FE06692B79F2D6898AD
8. Q3 (A) BTS. APA
   • (S) Ha TAM OF20BDB8E2502FE06692B79F2D6898AD

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