Bachelor Of Management Studies (BMS) SEM III ATKT STRATEGIC MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A. Fill in the blanks (attempt any 8 out of 10) 8 marks
   • 1) is any part of the Business Organization, which is treated separately for
   • 2) strategies help take decision on the advertising of the products and the sales of the same. (Marketing, Operational, Production)
   • 3) A strategy means to produce goods & services that fulfil the needs of a small (niche) group of customers. (Focus, Product Development, Cost Leadership
   • 4) level strategies include areas such as Marketing, Human Finance &
   • 5) are guides to decision making repetitive or recurring situations
   • 6) integration occurs when a producing firm starts undertaking the marketing & distribution of the same product, (Backward, Horizontal, Forward)
   • 7) Stability, Growth, Retrenchment etc. are types of level strategies. (Business,
   • 8) developed the five forces model that, determine industry competition. (Michael
   • 9) strategy aims to reduce the size, diversity, markets or products of an
   • 10) quadrant in BCG Matrix represent business units having a large market share in a mature industry. (Cash Cows, Stars, Question Marks) State whether the statements are true or false (attempt any 7 out of 10) 7
   • 1) The Business level of strategic management consists of CEO & Directors of Board
   • 2) The basic purpose of environmental scanning is to help management detect the mistakes done in the past by the organization
   • 3) Growth strategies are narrow, short-term plans
   • 4) Stars in BCG Matrix represent business units having a large market share in a mature market
   • 5) Strengths & Weaknesses are internal factors over which business has fair control
   • 6) Extreme competition among existing players is a threat to profitability and makes the market unattractive to new entrants
   • 7) Benchmarking must be conducted against the best companies & business functions
   • 8) Corporate strategies are usually devised by the lower level management of business
   • 9) Strategy, structure & systems are the soft elements in the McKinsey 7S model
   • 10) Concentric Diversification is when a firm enters a totally new area or business What are the various levels of strategic management? Illustrate & give examples. 75
   • b) What is a Business Policy? Stress its importance in effective management of business. 7.5
   • c) Discuss ‘External’ environment and its analysis for the strategic management of business.7.5
   • d) Discuss some strategies that companies follow during stable environment. 75
2. Q3 Analyse the product portfolio of ‘Amul’ with the help of BCG Matrix. 75 marks
   • b) Discuss ‘Diversification’ strategy & its types with examples. 7.5
   • c) Explain GE 9 Cell Matrix with the help of diagram. 75
   • d) Discuss ‘Integration’ strategy & its types. 75
3. Q4 a) Discuss the Porter’s 5 Forces Model with an example. 75 marks
   • b) What is ‘Synergy’? Explain types of synergies to be established in business. 75
   • c) Explain strategies that can be used to overcome resistance to change. 75
   • d) Discuss the steps in evaluation of strategy. 7.5
4. Q5 Short Notes (Any 3) 15 marks
   • 1) Cost Leadership
   • 2) Strategic Intent
   • 3) Mission & Vision
   • 4) Retrenchment
   • 5) McKinsey 7S Model

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