Bachelor Of Management Studies (BMS) SEM III 2023 2024 2024 CONSUMER BEHAVIOUR Question Paper - Mumbai University | munotes

Questions asked in this paper

• (2) Figures to the right indicate Equal Marks

1. Q1 A. Fill in the Blanks (Attempt Any 8) 8 marks
   • 1. buying is also known as a shopping addiction 2 refers to efforts that create a distinct image of the product in the minds of customers. (Positioning, Segmentation, Targeting, Penetration)
   • 3. is the tendency to behave in a certain manner
   • 4. Howard Sheth Model suggest levels of decision making. (Three, Four, Five, Six)
   • 5. customer is the final customer who purchases products for personal
   • 6. When a person interacts with members of a group on regular basis, the group is plays a dominant role in purchasing decisions relating to day-to-day items enjoys higher status in society. (Upper, Middle, Lower, Social) 9 people are bound by tradition and are very conservative
   • 10. refer to offline stores. (Brick& Mortar, Online, Virtual, E-buying)
2. Q1 B. State Whether the Statement is True or False (Attempt Any 7) 7 marks
   • l. The of goods and services is known as the consumer
   • 2. High involvement preducts are costly and luxury products
   • 4. Self-actualization needs are the highest among the needs
   • 5. Innovative customers are those who first try new products in the market 6? Personality is a combination of physical, mental and social qualities
   • 7. Gatekeeper is the final decision maker in the purchase decision
   • 8. Initiator influences the final choice of purchases
   • 9. E- buying increases costs and decreases sales
   • 10. Self-concept portrays the "whole person" interacting with his or her environment
   • S.Y.BMS (MKT) CB SEM-III EXAM 2023-24 75-MARKS 2 % HRS
3. Q2 A. Distinguish Between Hi gh involvement products & Low involvement products
   • B. Explain the importance of consumer behaviour to marketers. 7
   • C. Explain the consumer buying decision making process. 8
   • D. Explain the Factors influencing consumer behaviour. 7
4. Q3 A. Explain Maslow’s Hierarchy of Needs theory. 8 marks
   • B. What is Personality? Explain its Characteristics. 7
   • C. Explain the importance of consumer perception to marketers. 8
   • D. Explain the various parties that influence formation of consumer attitude. 7
5. Q4 A. Explain the roles of different family members in buying decision. 8 marks
   • B. Explain-the factors influencing needs of family members. 7
   • C. Define social class and explain its features. 8
   • D. Explain the influences of culture/ subculture on consumer behaviour. 7
6. Q5 A. Distinguish between E-Buyer and Brick and Mortar buyer. 15 marks
   • B. Write Short Notes (Attempt Any 3) Advantages of E-Buying 15
   • 2. Types of Families
   • 3. Maslow’s Hierarchy of needs theory
   • 5.Nicosia Model

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