Bachelor Of Management Studies (BMS) SEM III 2022 2023 Oct 2023 S ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Advertising is salesmanship
2. Q2 is a crucial step in Hierarchy effect model
3. Q3 Shock ads are
   • a) differentiation cycle analysis is used to conduct situation analysis
4. Q6 Marketing are goals to be achieved by a firm
5. Q7 Creativity is developing ideas
6. Q8 Source credibility must be 9, media has the second highest reach in urban India
7. Q10 Web based marketing is an example of advertising
8. Q1 b) True or False (Any 7) 7 marks
9. Q1 Every ad has identified sponsor
10. Q2 Institutional advertising is sales — oriented
11. Q4 Marketing plan is a full proof document
12. Q5 Creative strategy provides a theme to every ad campaign
13. Q6 Media strategy does not put stress on ad contents
14. Q7 Advertising campaign bridges diverse ads in consumer’s mind
15. Q9 Post testing method is used before finalizing the advertisement
16. Q2 a). Explain features of advertisement. 8 marks
    • b) Explain AIDA model in brief. 7
    • c) Explain Puffery, Subliminal advertise and Weasel in brief. 8
    • d) Explain Five M’s of Advertising. VCD (MKT) SEM II] ADVERTISING - 2%-HRS 75-MARKS 7
17. Q3 a) Explain Advertising planning process and strategy. 8 marks
    • b) What is the importance of Brand Positioning? Explain media Strategy in brief. 7 marks 7
    • d) Which are the elements in marketing mix? 8
18. Q4 a) What is the importance of Creativity in Advertising? 8 marks
    • b) Which are the different types of advertising appeals? What are the features of a g00d radio commercial? 8 marks 7
    • d) Explain Unique selling proposition (USP) 7
    • A) What are the features of advertising budget? & marks
    • b) Which are the different advertising Strategies used in Rural marketing? QS. Write short notes (Any 3) 15 marks 7
19. Q1 Challenges of Global advertising
20. Q2 Features of Digital advertising
21. Q4 Importance of Packaging

Read from the scan above, so a character or two may differ. The scan is the original.