Bachelor Of Management Studies (BMS) SEM III 2023 2024 2024 STRATEGIC MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A Choose the right answer (Any Eight) 8 marks
   • 1. Strategic management is concerned with planning
   • i) Long-term ii) Short-term iii) Medium-term Iv) Moderate-term
   • 2. The strategy can be broadly classified into
   • 3. are set for a definite period of time 4, * environment relates to human population with reference to its size, density, literacy rate, etc
   • 5. Strengths are the competencies of a firm as compared to its competitors in the areas of production, marketing, finance and personnel
   • 6. In ___ integration, a company moves one step backwards from the current line of business is the evaluation of alternative strategies and selection of the best alternative
   • 8. The have low market do not have the potential to bring in much cash
   • i) Dogs ii) Cash cows iii) Question marks iv) Star
   • 9. method helps to analyse the trends in a firm’s performance over a period of time
   • 10. strategy ensure that organisation select the right persons for right job
2. Q1 B. State whether the following statements are True or False (Any Seven) 7 marks
   • 1. Policies are applicable to all functional areas
   • 2. Strategic intent does not clarify the purpose of the organisation
   • 3. A mission statement must be focus on short-term objectives of the firm
   • 4. of financial resources would reveal the level of financial soundness Stability strategy involves more risk as compared to growth strategy
   • 6. The red zone of GE business screen gives signal to stop and adopt retrenchment strategy
   • 7. Business ethics is concerned with morality in business
   • 8. Michael Porter proposed a model consisting of five competitive forces that determine the intensity of industry competition and profitability
   • 9. Strategic evaluation and control is a continuous process
   • 10. A synergy is where the whole is greater than the sum of its part
3. Q2 A. What is business policy? Explain its nature and characteristics. 8 marks
   • B. Explain different levels of strategy. 7
   • C. Define strategy. Explain its nature and characteristics. 8
   • D. Explain the meaning of mission statement. What are its essentials? SYBMS Strategic Management 2% HOURS MARKS: 75 7
4. Q3 A. Explain internal environment analysis. 8 marks
   • B. Explain the different retrenchment strategies. C Explain the reasons for adopting stability strategy. (8) 7
   • D. What is internationalization strategy? Explain the types of international strategies. 7
5. Q4 A, Explain BCG matrix as a technique of portfolio analysis. 8 marks
   • B. What is synergy? Explain the types of synergy. 7
   • C. Explain any four leadership styles. 8
   • D. Explain steps in strategic evaluation process. (7?
6. Q5 A. Explain briefly McKinsey 7S framework. 8 marks
   • B. Explain importance of strategic evaluation. 7
7. Q5 Write short notes on following (Any three) 15 marks
   • 1. Strategic Intent
   • 2. SWOT analysis
   • 3. Focus Strategy
   • 5. Benchmarking & Management by Objectives

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