Bachelor Of Management Studies (BMS) SEM III ATKT Feb 2017 ATKT MKTG MGMT OLD Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicate full marks

1. Q1 Explain concepts of marketing with example? (2.5 Marks Each)
   • i. Needs
   • iii. Transfer Explain Evolution of Marketing concept in Detail? Explain Features of Marketing? Any Two (15 Marks) Explain Characteristics of Service in Detail? Explain Marketing Research and Features or importance of Marketing Research? Explain Product Life cycle in Detail? Answer Any Two (15 Marks)
   • s) Explain External Factors Influencing Pricing policies? Explain Bases for Segmentation? What is MIS? Explain Features of MIS? Answer Any Two (15 Marks) Explain E-Marketing and features of E-Marketing? Explain Product Levels in Detail? Explain Different Modes of Advertising? Case Study (15 Marks) Singh is a Deputy General Manager, in a coffee processing company called New India Coffee Ltd. The pany took pride in introducing new products to cater to the changing needs of its customer. Mr. Anand welled extensively to fee! the pulse of different segments of coffee drinkers. He himself was very fond of sking coffee. His friends knew that Anand did not prefer to drink coffee provided in tive star hotels because expensive and it also did not meet the Anand’s Expectation of quality. He gave up drinking coffee during wend realized that the problem of not getting good coffee was the universal one. His scientific mind started to this and New India Coffee Ltd; introduced a new product ‘Coffee Tables’ Developed by Anand. These were so designed that one tablet added to hot water would produce a cup of coffee without leaving any in the cup. The company decided to adopt introductory low price for these tablets and planned a launch. However the chairman felt that necessary marketing research should be undertaken before
2. Q2 Suggest Suitable marketing Mix to launch the new coffee tablets? Explain the Need for undertaking marketing Research Before launching the coffee tablets? (7 Marks) 8 marks

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