Bachelor Of Management Studies (BMS) SEM III 2019 2020 Oct 2020 MARKETING ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A) Fill in the Blanks (Any 8) Advertising is a communication (Non personal, personal, provisional) Advertising does not make efforts in brand building. (Generic, retentive, 3, Advertising is basically for promoting corporate image. (Industrial, 8 marks
2. Q4 publicity isa form of communication (Personal, non-personal, informal)
3. Q9 Source creditability must be (original, believable, supportive)
4. Q10 _are more like quick-fix solutions. (models, celebrities, animations)
   • B) True or False (Any 7) 07
5. Q1 Checklist is a method of pre-testing the advertising
6. Q2 Task objective method concentrates on the predetermined marketing objectives
7. Q3 Viral marketing is a form of outdoor advertising. Radio commercials provide recall value
8. Q5 During introduction stage sales and revenue are highest and therefore no advertising 15 marks
9. Q6 Publicity is non paid form of advertising and therefore it can be positive as well as negative
10. Q7 Sub-branding is non-existent in India &. Cognitive dissonance is a state of consumer anxiety
11. Q9 ASCI support code of self-regulation
12. Q10 Internet has made advertising more targeted —).2. A. Defines advertising. Explain the features of advertising. 08
13. Q3 What are the impacts of advertising on women and children in Which promotional tools would you suggest for marketing a luxury car? your answer 7 marks
    • A. Discuss planning process
    • B. Factors influencing of an advertising campaign the of an advertisement copy DD. How advertising is beneficial to manufacturers, consumers, retailers and society. 7 an advertising budget? Explain the features ofan advertising
    • C. “Advertising offers an array of exciting careers”. Elaborate. 07
    • B. Create a layout showing different elements of copy to promote a Hair removing cream as Short Notes (Any Three)
14. Q6 AIDA Model
15. Q7 Subliminal advertising
16. Q9 Creativity in advertising
17. Q10 Ethics and laws in advertising

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