Bachelor Of Management Studies (BMS) SEM III ATKT Feb 2017 ATKT CONSUMER BEHAVIOUR NEW Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 All Questio catry equal marks Answer a (7.5 marks each) (15)
   • a) Explain soc economic factor as determinants of buyer behaviour
   • b) Explain Ty; & Level of Involvement
   • c) Enlist the C sification of consumer given by Dickinson
2. Q2 Answer (7.5 marks each) 15 marks
   • a) Briefly exp! Theory of need
   • b) Enlist featu of personality. 7
3. Q3 Answer (7.5 marks each) 15 marks
   • a) Erflist differ. - stages of family life style
   • b) Explain the eS of group & significance of group dynamics
   • c) Explain the: jeader in purchase process
4. Q4 Answer an marks each) 15 marks
   • a) Explain How Sheth model of consumer decision making
   • b) Whar are the foe Innovation? '
   • e) Write Advan 2s & of E-buying with coh: ant started his a bank. After years of and having bee to branches in end around Mumbai he is ats experienced hand onhis job. high ranking officer und offen tells his subordinates that the secret of success is his make 2 manager and he puts three proposals. The bank requires requires manager at Malda \\\ Bina The are prepared to accept the promotion piease indicate your choice or place. Jha give me a day tell you tomorrow.” That evening-Jha spoke to his wife & asked “How wo you like to move to Malda?” Her answer was quick and sharp, “Heavens no, Ihave lived in | all my life & prepared.to move to an alien place like Malda. If you are chinking oF moying to you will have to go alone. Out of the three options | ca The neat das met his manager and told him he will accept assignment at Aurangabad
   • a. Jha Claims to be making independent decisions. Would you agree with him?
   • b. Did Jha made rational decision? All the Best

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