Bachelor Of Management Studies (BMS) SEM III 2022 2023 Oct 2023 S CONSUMER BEHAVIOUR Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A) Fill in the Blanks (Any 8) 8 marks
2. Q1 Thinkers are motivated by
   • a. desire for achievement b. ideals c. self d. none of the above
3. Q2 according to theory of needs and need for
   • a. control over other people b. related to the the need to belong c. related to the need to achieve d. none of the above
4. Q3 According to Maslow's need hierarchy theory, after the psychological need are satisfied needs motivated an individuals behaviour
   • a. self-esteem b. safety and security c. self actualization d.social need
5. Q4 Attitudes may be positive or
   • a. negative b. extra c. both d. none of the above
6. Q5 Every individual has a specific image of himself, this is called as
   • a. self or self image b. large concept c. great concept d. small concept
7. Q6 Very high percentage of population belongs to__ class
   • a. upper b. middle c. lower d. all of the above stage consists of a newly married couple, this stage continue still the first child is
8. Q8 relative standing of members of the society, so that position a higher position higher status then the members in the Lower class”
9. Q9 Online stores are open
10. Q10 cannot inspect the goods physically, | can only see their image on the internet
    • a. e buyer b. brick and mortar buyer c. both of them d. none of them
    • B) True or False (Any 7) 07
11. Q1 Beliefs and attitudes have a great influence on the buying decision of the consumers
12. Q2 Positive reinforcement means the consumer develops the feeling of satisfaction after purchasing the product
13. Q3 Whatever and individual Learns from his parents becomes his culture
14. Q4 The parents develop basic family values in their children’
15. Q5 Opinion leaders do not have good knowledge about a particular product category Consumers do not look for reliability in the information obtained by word of mouth
16. Q7 The subculture based on male female divide is called gender subculture
17. Q8 Consumer behaviour and needs change with social class
18. Q9 Howard Sheth model is one of the oldest and most famous structural model that represent consumer behaviour on the market
19. Q10 The laggerds are the first to adopt a new product / VCD SYBMS [Marketing] SEM III Consumer Behaviour 2 %-HRS 75-MARKS
20. Q2 A. Explain perception along with its elements. 8 marks
    • B. Explain Changing consumer attitudes. 07
    • C. Importance of Consumer Behaviour. 07
    • D. Define consumer behaviour and Types of consumer behaviour 08
21. Q3 A. Discuss types of reference groups. 7 marks
    • B. What is culture? Discuss Cultural influences on consumer behaviour. 08
    • C.Explain Nicosia Model of consumer decision making 08
    • D. What is neo freudian personality? Discuss it in detail 07
22. Q4 A. What are the factors that affect reference group influence? 8 marks
    • B. What is Family? Discuss the different types of families. 07
    • C. Discuss in detail the adoption Process 07
    • D. What are the influences on E-buying 08
23. Q5 Short Notes (Any Three) 15 marks
24. Q1 Types of Need
25. Q2 Self Concept or Seif Image
26. Q3 Features of E-buying
27. Q4 Product Personality
28. Q5 Culture Discuss model with a diagram. 15

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