Bachelor Of Management Studies (BMS) SEM III 2023 2024 2024 ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Al! questions carry equal marks
2. Q3 Figures to the right indicate equal marks ‘Q |. A) Multiple Choice questions (Any 8) 8
   • i. ___ advertising will be like a body without soul >. Consumer Advertising is 5 Marketing _ are goals to be achieved by a firm 0 prepares layout of musical messages written around the brand. wit } Percentage of sales method is not testing is related to big ideas "3 Q1 B) True or False (Any 7) 7
3. Q1 Institutional advertising is sales oriented
4. Q3 Surrogate advertising is an escape route
5. Q4 Brand personality is short lived
6. Q5 Publicity is a wider term than advertising
7. Q6 Advertising agency represent the core of advertising profession
8. Q7 Persuasion is a two-way traffic
9. Q8 Layout is the use of written words
10. Q9 Copy testing is done with large audience
11. Q10 Advertising is a better mirror to reflect societal trends VCD/ S.Y.BMS SEMESTER III ADVERTISING 21/2 HRS 75-MARKS (2. a) Explain the importance of advertising ‘ What are the benefits of advertising to manufacturers 8
    • c) Distinguish between: Advertising and Salesmanship 7
    • d) Explain AIDA model in brief with the help of diagram 8 What is the purpose of Marketing objective 7
    • b) Explain the importance of Brand Positioning
    • c) Explain Integration of advertising with other communication tools 8
    • d) What is the role of advertising tn PLC? 7
12. Q4 a) Explain the steps in the creativity process. 8 marks
    • b) What are the factors influencing planning of an advertising campaign? 7
    • c) What are the esseutials of a good advertising appeal?
    • d) Explain the features of a good Radio commercial 8
    • a) Which are the different Post Testing methods of advertising effectiveness? 8
    • b) What is.the media mix for Rural Marketing? 7
    • C) Write short notes on (Any 3)
13. Q1 Five Ms of advertising i
14. Q2 Need and Importance of Packaging
15. Q5 Global advertising

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