Bachelor Of Management Studies (BMS) SEM III 2018 2019 Oct 2019 MARKETING ELECTIVES CONSUMER BEHAVIOUR Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 All questions are compulsory
2. Q2 Figures to the right indicate full marks
3. Q1 A) Fill in the blanks: (Answer any 8) 8 marks
   • a) The purchaser of goods or services is known as the
   • b) is the study of how people buy, what they buy, when they buy and why
   • c) In buying behaviour the consumer involvement is low and there is a lot of
   • d) In profiling the consumers are divided on the basis of territory or region
   • e) is a way of describing a consumer categorically so that they can be grouped for marketing
   • f) is the act of being favourable or unfavourable to an object based on an individual's feeling based on likes and dislikes
   • g) is a way of characterizing the image of a brand by giving it a personal association or a human characteristic
   • h) family structure is an arrangement where individuals are together and under the same roof after marriage
4. Q1 refers to different stages of family development is the first person to figure out the need
5. Q1 B) Match the column: (Any Seven) 7 marks
6. Q2 What are the factors influencing buying behaviour? 15 marks
   • a. Discuss consumer behaviour and explain its features in detail. 07
   • b. Distinguish between Retail consumers and Organizational consumers. 08
   • a. Elaborate on consumer perception and what is its effect on buying behaviour. 07
   • b. Discuss any two theories of learning. 08
7. Q3 a. Explain the concept and characteristics of consumer attitude. 7 marks
   • b. Explain the influences on attitude formation. 08
8. Q4 a. What are the family influences on buyer behaviour? 7 marks
   • b. Explain the classification of the social class with examples. 08
9. Q4 Define subculture, state its types and influence on an individual. 15 marks
10. Q5 a. Discuss in detail the Innovators Profile. 7 marks
    • b. Explain the Nicosia Model of consumer behaviour. 08
11. Q5 Answer the following (Any Three) 15 marks
    • a. Process of Diffusion
    • b. Types of consumer buyer behaviour
    • c. Personality Traits and its marketing significance
    • d. Self-Concept
    • e. Influences on E-buying

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