Bachelor Of Mass Media (BMM) BMM English Sem VI ADVERTISING LEGAL ENVIRONMENT Advertising ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

• Please check whether you have got the right question paper

1. Q2 Each question is for 15 marks
2. Q3 Give suitable examples wherever necessary
3. Q4 Figures to the right indicate maximum marks
4. Q1 a) The Legal Environment in any country is relevant for its progress. Discuss with reference to: 9 marks
   • i) Copyright Act
   • ii) Drugs and Magic Remedies (Objectionable Advertisements) Act
   • b) Manipulation by advertisers is a major criticism of the profession. 6 In this light discuss:
   • i) Vance Packard
   • a) Write a note on: 8
   • i) ASCI
   • ii) AAAI
   • b) Discuss the importance of ethics in advertising with reference to: 7
   • i) Stereotyping of Women
5. Q3 a) Define standardization and explain: 8 marks
   • i) BIS
   • ii) CMM
   • b) What are Non- Government initiatives towards the consumer? 7 Discuss the role of:
   • i) Grahak Panchayat
   • ii) CERC
6. Q4 Why is it essential for advertisements to be socially responsible in the recent times? 8 marks
   • b) Explain any one of the following laws to safeguard consumer rights: 7 Standards of weights & measures act
   • ii) Prevention of Food Adulteration Act
   • Q.P. Code :08049
7. Q5 Write short notes on any three of the following: 15 marks
   • i.) Subliminal Advertising
   • iii.) Any two Socio Economic criticisms of Advertising
   • iv.) Sigma
   • v.) Unfair trade Practices towards the consume
   • Q.P. Code :08049
8. Q2 Wet GENT
9. Q2 sore
10. Q2 Naomi Klein
11. Q31 Tear
12. Q2 CMM
    • Q.P. Code :08049

Read from the scan above, so a character or two may differ. The scan is the original.