Bachelor Of Mass Media (BMM) BMM English Sem IV March 2017 MASS MEDIA RESEARCH Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 All questions carries equal marks
2. Q1 M/s. ABC consultants want to know the impact of the new product launch. How do you design in marketing research programme for them? 15
3. Q2 A) the types of Research design. 15 marks
   • A) What are the scope of fhass media research. 8
   • B) Explain the meaning and various types of hypothesis
4. Q3 A) Discuss non-probability sampling? State the types of non-probability sampling with examples. 15 marks
   • A) Explain the different types of measurement and scaling techniques. 8
   • B) Distinguish between secondary and primary sources of data collection. 7
5. Q4 A) Explain the concepts. 15 marks
6. Q1 Open-ended questions 2) Un-structured
7. Q3 Universe 4) Bias
8. Q5 Tabulation
   • A) Explain the interview method of data collection. What are the uses of the technique? What are the different types of interviews? 8
   • B) the types of report? Explain any two reports in brief?
9. Q5 Write short notes on :— (Any 3) 15 marks
10. Q2 Content Analysis
11. Q3 Survey Method
12. Q4 Direct Observation
13. Q5 Semiotic Analysis
    • a) set 9
    • a) sift
    • A) ere
    • A) aa da

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