Bachelor Of Mass Media (BMM) BMM English Sem III Sep 2016 ENGLISH MEDIA STUDIES Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 What is a media study? Give brief on three questions of media 15 marks
   • A) Explain the theory which says media is giantic malignant cancerous force 8
2. Q2 8) Explain the Advertising Magazine Culture & the ‘New Man’ : Q3. Define media studies. What does media studies involves? Uses of Mass Media (15) 7 marks
   • A) Explain media studies based on Effect, content & audience 8
3. Q3 B) Explain McLuhan- Medium is the message 7 marks
4. Q4 Explain Lazarsfeld ‘Two-step-Flow theory’ of media Explain cognitive theory of media (8) 15 marks
5. Q4 B) Explain social responsibility theory 7 marks
6. Q5 Short notes (any 3) 15 marks
   • a) Language
   • b) Feminism
   • c) Patent

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