Bachelor Of Mass Media (BMM) BMM English Sem VI ENGLISH ADVERTISING MARKETING RESEARCH Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 CASE STUDY: 4 marks
   • a. HUL intends to launch New toilet soap. Explain the entire research process. What would be lea the research design thaf you would suggest and what sampling methods would you use?
   • b. Answer the following:
   • i. Design a questionnaire to find out consumer's reaction towards HUL
   • ii. “declining reading habits". Write a report analyzing the validity of the
2. Q2 Answer any one of the following:
   • a. Explain in detail various Projective techniques Explain probability and non probability sampling methods in 12
3. Q3 Answer any two of the following:
   • a. Branding research 12 What are the various Pre-testing methods?
   • c. Explain any three attitude measurement scales 4, Write short notes on any three of the
   • a. Descriptive Research
   • b. Various types of Experimentations 12 Any two pricing research methods
   • d. Copy testing
4. Q5 Answer any six of the
   • a. Focus group
   • b. Pupil metric
   • g. Research
   • h. I test

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