Bachelor Of Mass Media (BMM) BMM English Sem IV March 2017 INTRO. TO ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 All questions carry equal Marks
2. Q1 Explain Integrated Marketing communication of Mcdonalds 15 marks
3. Q2 Discuss the positive and negative aspects of advertising influencing the society 15 marks
   • a) Define advertising. Explain the main characteristics of advertising. 8
   • b) Role of media planners and Buyers. 7
4. Q3 What points would you take into account while preparing advertising budget? 15 marks
   • a) What do you mean by USP? How is it useful in advertising? 8
   • b) How would you post test the effectiveness of advertising 7
5. Q4 Explain the concept 15 marks
   • a) What are the different types of services offered by an advertising agencies. 8
   • b) Suggest guidelines for Ad client relationship ic
6. Q5 Write short notes on (Any 3) 15 marks
   • (e) AIDA model VCD-180317 S.Y.B.MM. (2) INTRO TO ADVERTIS
   • (9) Fag aie

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