Bachelor Of Mass Media (BMM) BMM English Sem V ENGLISH ADVERTISING IN CONTEPORARY SOCIETY Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Outline the socio-cultural factors to be considered while preparing advertising strategy to promote (Select any one product or service) abroad Note : Select any two countries for preparing your Advertising strategy. The two & countries should be from different segments mentioned below
2. Q2 What is social marketing? Support your answer with suitable example. You are required to make a social marketing campaign on any one of the following: 15 marks
   • (i) Organ donation
3. Q3 (a) Write a brief note on cross cultural 8 marks
   • (b) What are the factors to be considered while packaging your products for 7
4. Q3 (a) Write a detailed note on impact of Liberalization on Indian Economy 8 marks
   • (b) Write a brief note on "Go Act Local” 7
5. Q4 (a) detailed note on controversial advertising. 8 marks
   • (6) you understand by popular culture ? 7 Outline scope and challenges advertising. 7
6. Q5 ‘Write Short notes on (Any Three) 15 marks
   • (a) Advertising and Youth
   • (b) Power
   • (c) Digital Advertising
   • (e) Social benefits of Advertising

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