Bachelor Of Mass Media (BMM) BMM English Sem VI LEGAL ENVIROMENT ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

• (4) Figures to the right indicate maximum marks

1. Q1 a) Explain the significance of Legal Environment in Advertising with context to 10 marks
   • b) Being a critique of media is a challenging task, discuss this in the light of 5
   • (i) The question of validity and morality of motivation research as perceived by Vance Packard,
   • (ii) Addiction and feminism as discussed by Jean Kilbourne
2. Q2 a) Ethics in any field is essential to enhance professionalism in that field, discuss with reference
   • (i) ASCI
   • (ii) Advertising to Children
3. Q2 a) Discuss why certain practices need to be followed with reference to:
4. Q2 b. What is the relevance of Cyber Laws today with special reference to Section 66(A)? 7 marks
5. Q2 bWhat do you understand by Defamation? Explain using examples in the media context
6. Q3 a) Discuss the importance of standardization for consumers. In this context discuss: 8 marks
   • (ii) ISI
   • b) What are Unfair Trade Practices, discuss this with respect to: 7
   • (ii) False and misleading comparisons
7. Q4 a) List the Non-Government initiatives to protect consumer interest. Explain with reference to: 8 marks
   • (ii) CGSI
   • b) What are socio economic criticisms of advertising? Explain with reference to: 7 Idealizing the “Good life”
8. Q5 Write short notes on any three of the following: 15 marks
   • (c) Manipulation of advertising research
   • (d) Social responsibility of Advertising
   • (e) Surrogate Advertising
   • Q.P.Code: 08052
9. Q2 GENT
   • Q.P.Code: 08052
10. Q3 Ad

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