Bachelor Of Mass Media (BMM) BMM English Sem VI ENGLISH ADVERTISING LEGAL ENVIRONMENT ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 (a) Laws are to regulate the profession of Advertising. With S reference to this statement discuss :
   • (i) and Names (Prevention of Improper use) Act
   • (ii) Act & (b) The two much acclaimed critics of advertising are Vance
   • (i) Vance Packard's views on Motivational
   • (ii) Discuss Jean kilbourne's views on Il.(a) Explain the role of ethics in advertising in of 6
   • (i) and advertising
   • (ii) Advertising and Senior
   • (b) Explain the role of professional like ASCI and AAAI in the field of advertising with a special focug on their codes of conduct. Examine the code of conduct of Standardisation hand in hand with liberalisation. Explain this with
   • (b) Define consumer. Explain the rights given to aconsumer underthe
   • (ii) Explain the role of District forum or Staté Commission to protect the rights of consumers
2. Q4 (a) Write a note on non-governmental-organisations like
   • (ii) CGSI
   • (b) Examine the need for advertising to be socially responsible. Discuss with @O special focus on
   • (i) Children and advertising,
3. Q5 Write short notes on any two of the following : 1
   • (a) Puffery
   • (c) Political advertising
   • (d) Role of Customer Care centres,

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