Bachelor Of Mass Media (BMM) BMM English Sem III Feb 2017 ATKT ENGLISH PUBLIC RELATION Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 What will you keep in mind while writing a press release? Design a press release Of your own choice.” What is a PR Campaign? How do you plan your PR campaign? 15 Marks 15 marks
   • a. What is external PR? Explain it’s important? 8
   • b. Explain the qualities of a Good PR person 7
2. Q3 Explain the difference between PR and propaganda, PR and Publicity? 15 marks
   • a.) What are the factors to be mind about new age media? 8
   • b.) Why is writing for social media important today? 7
3. Q4 What do you mean by PR agency? What are the factors to be kept in mind when 3.) What is advertising? How it is related to PR? 8 Marks 15 marks
   • b.) How should a company handle a crises? Give examples. Write short notes on: (any3/5) 15 marks 7
   • a) PR and Marketing
   • b) Exhibitions
   • d) Corporate reputation PR for an individual

Read from the scan above, so a character or two may differ. The scan is the original.