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Bachelor Of Mass Media (BMM) BMM English Sem IV Sep 2016 ATKT ENGLISH INTRO. TO ADVERTISING Question Paper - Mumbai University | munotes

SYBMM ENGLISH ATKT EXAM SEM IV SEP.2016 INTRO. TO ADVERTISING.pdf
BMM ENGLISH · 1 May 2025

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Older exam Sep 2016 - ATKT ENGLISH INTRO. TO JOURNALISM Semester-end · Sem IV → Newer exam March 2017 - REDIO AND TELEVISION Semester-end · Sem IV →

Questions asked in this paper

  1. Q1 What would the world be like without advertising? 15 marks
  2. Q2 advertising agency acts as an advisor and consultant of its client the statement would you post-test the effectiveness of advertising? (8)
    • b .How does advertising affect the society? & @ Q3) Describe communication process with the help of a diagram? (15) 7
    • a. What do you mean by USP ? How is it useful in advertising. 8
    • b.What do you understood by DAGMAR. 7
  3. Q4 Explain the concepts. 15 marks
    • a.Discuss AIDA process, 8
    • b. What is advertising agency? Describe its main features. 7
  4. Q5 Shorts notes on (Any 3) 15 marks
    • a) Media Research Creativity in advertising Agency- Client relationship

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Feb 2017 - ATKT ENGLISH PUBLIC RELATION Sep 2016 - ENGLISH ADVANCE COMPUTERS Sep 2016 - ENGLISH CREATIVE WRITING Sep 2016 - ENGLISH MEDIA STUDIES Sep 2016 - ENGLISH UNDERSTANDING CINEMA March 2016 - SYBMM March 2016 - SYBMM C March 2016 - SYBMM C.W 2015 - UNDERSTANDING CINEMA 16 1 (ENG) 2015 - ADVANCED COMPUTER 16 1 (ENG) 2015 - CREATIVE WRITING (ENG) 2015 - CULTURAL STUDIES 16 1 (ENG) 2015 - INTRO TO MEDEA STUDIES 16 1 (ENG) 2015 - PUBLIC RELATION 16 1 (ENG) 2014 - ADVANCE COMPUTER 15 1 (ENG) 2014 - CULTURAL STURAL 15 1 (ENG) 2014 - INTRO TO MEDIS STUDIES 15 1 (ENG) 2014 - UNDERSTANDING CINEMA 15 1 (ENG) ENGLISH ADVANCE COMPUTER ENGLISH CULTURAL STUDIES
March 2017 - REDIO AND TELEVISION March 2017 - INTRO. TO ADVERTISING March 2017 - INTRO. TO JOURNALISM March 2017 - MASS MEDIA RESEARCH March 2017 - ORGANIZATIONAL BEHAVIOUR March 2017 - PRINT PRODUCTION PHOTOGRAPHY March 2017 - INTRO. TO JOURNALISM March 2017 - MASS MEDIA RESEARCH March 2017 - ORGANIZATIONAL BEHEVIOUR Sep 2016 - ATKT ENGLISH INTRO. TO ADVERTISING Open Sep 2016 - ATKT ENGLISH INTRO. TO JOURNALISM Sep 2016 - ATKT ENGLISH PRINT PRODUCTION PHOTOGRAPHY Sep 2016 - ATKT ENGLISH REDIO AND TELEVISION Sep 2016 - ATKT ENGLISH MASS MEDIA RESEARCH 2015 - RADIO TELEVISION 16 1 (ENG) 2015 - INTRO TO ADVERTISING 16 1 (ENG) 2015 - INTRO. TO JOURNALISM 16 1 (ENG) 2015 - MASS MEDIA RESEARCH 16 1 (ENG) 2015 - OB 16 1 (ENG) 2015 - PPP 16 1 (ENG) 2014 - PPP 15 1 (ENG) 2014 - INTRO TO ADVERTISING 15 1 (ENG) 2014 - INTRO TO JOURNALISM 15 1 (ENG) 2014 - MMR 15 1 (ENG) 2014 - OB 15 1 (ENG) 2014 - RADIO TELEVISION 15 1 (ENG) 2013 - PPP 14 1 (ENG) 2013 - ADVERTISING 14 1 (ENG) 2013 - MMR 14 1 (ENG) 2013 - OB 14 1 (ENG) 2013 - PPP 14 1 (ENG) 2013 - BMM(ENG) IV SEM R T 14 1
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April 2017 - NEWS MEDIA MGMT 19th 2013 - ADVERTISING AGENCY MGT (ENG) INTERNET ISSUE GLOBAL MEDIA 18th ENGLISH ADVERTISING AGENCY MGT ENGLISH ADVERTISING JOURNALISM CONTEMPORARY ISSUES ENGLISH ADVERTISING MARKETING RESEARCH ENGLISH ADVERTISING LEGAL ENVIRONMENT ADVERTISING ETHICS ENGLISH ADVERTISING THE PRINT PRACTISE OF DIRECT MARKETING ENGLISH JOURNALISM BRODCAST JOURNALISM ENLISH JOURNALISM ISSUES IN THE GLOBAL MEDIA ENLISH MGT. FOR MARKETING ADVERTISING LEGAL ENVIROMENT ADVERTISING ETHICS ADVERTISING LEGAL ENVIRONMENT Advertising ETHICS AGENCY MGT JOURNALISM BRODCAST APPLICATION AGENCY MGT
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