Bachelor Of Mass Media (BMM) BMM English Sem VI April 2017 NEWS MEDIA MGMT 19th Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 head of your newspaper would you chalk out a strategy to boost the marketing and. sales revenue in a market which is riddled with competition and losses especially from the online media? Prepare a comprehensive plan and effective reasoning for the same 15 marks
   • A) Explain the different ownership patterns in a newspaper organisation with examples. What type of 15 business organisation in best suited for a newspaper?
2. Q2 A) Explain the role of an editorial department in a news organisation. 8 marks
   • B) What according to you is an ideal management structure newspaper organisation? 7
   • C) How can a public relations department boost the image of a newspaper? Give examples. 8
   • D) Discuss the role of ensuring editorial freedom. 7
3. Q3 A) Narrate the importance sound financial management in a newspaper organisation. 8 marks
   • B) Online media are serious contenders for providing news. Do you think the time has come for media 7 organisations to rebrand themselves and move on to. an online platform for survival. Give reasons
   • C) Discuss the legal provisions in starting a news publication 7
   • D) How important is the role of distributions department of a newspaper?
4. Q4 A)Asahuman resources manager, what parameters would you set in recruiting the perfect candidate citing versatility as the main criteria for a job in a media organisation? 15 marks
   • B) Discuss the role of foreign direct investment (FDI) in print media. Explain its significance
5. Q5 Short notes (Answer any 3 out of 5) 15 marks
6. Q1 Role of online advertising
7. Q3 Audit Bureau of Circulation (ABC)
8. Q5 Press and Registration of Books Act (PRBA)
   • Q.P. Code : 06041 Please check whether you have got the right question paper
   • H) Vd AN ALIA
   • Q.P. Code : 06041
9. Q3 SANT

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