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Bachelor Of Mass Media (BMM) BMM English Sem II Feb 2017 ATKT ENGLISH PRINCIPLES OF MARKETING Question Paper - Mumbai University | munotes

FYBMM ENGLISH ATKT EXAM FEB.2017 PRINCIPLES OF MARKETING.pdf
BMM ENGLISH · 1 May 2025

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Older exam Feb 2017 - ATKT ENGLISH PRINCIPLES OF MGT Semester-end · Sem II → Newer exam Feb 2017 - ATKT ENGLISH POLITICAL SCIENCE Semester-end · Sem II →

Questions asked in this paper

  1. Q1 Explain the marketing communication process with neat and labeled diagram? | 5 marks
  2. Q2 A Explain the areas of decision making in packaging?
  3. Q2 A Explain rapid skimming strategy and slow penetration Strategy in detail? Marks
  4. Q2 B Explain the role of marketing research? (3 A What is market segmentation? Explain consumer goods market segmentation? 15 Marks 7 marks
  5. Q3 A Explain the features of IMC? 8 marks
  6. Q3 B Why new product innovation is needed? (J4.A Explain the concept of Promotion in 4?’s? 15 Marks A Explain various stages in PLC? 08 Marks 7 marks
  7. Q4 B Explain the feature of store and non store formats? @ Write shorts notes on: (Any 3) 15 Marks 7 marks
  8. Q1 Importance of marketing
  9. Q2 Externai environment of marketing
  10. Q3 Market entry
  11. Q4 Positioning strategies
  12. Q5 Pricing products

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Feb 2017 - ATKT ENGLISH PUBLIC RELATION Sep 2016 - ENGLISH ADVANCE COMPUTERS Sep 2016 - ENGLISH CREATIVE WRITING Sep 2016 - ENGLISH MEDIA STUDIES Sep 2016 - ENGLISH UNDERSTANDING CINEMA March 2016 - SYBMM March 2016 - SYBMM C March 2016 - SYBMM C.W 2015 - UNDERSTANDING CINEMA 16 1 (ENG) 2015 - ADVANCED COMPUTER 16 1 (ENG) 2015 - CREATIVE WRITING (ENG) 2015 - CULTURAL STUDIES 16 1 (ENG) 2015 - INTRO TO MEDEA STUDIES 16 1 (ENG) 2015 - PUBLIC RELATION 16 1 (ENG) 2014 - ADVANCE COMPUTER 15 1 (ENG) 2014 - CULTURAL STURAL 15 1 (ENG) 2014 - INTRO TO MEDIS STUDIES 15 1 (ENG) 2014 - UNDERSTANDING CINEMA 15 1 (ENG) ENGLISH ADVANCE COMPUTER ENGLISH CULTURAL STUDIES
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April 2017 - NEWS MEDIA MGMT 19th 2013 - ADVERTISING AGENCY MGT (ENG) INTERNET ISSUE GLOBAL MEDIA 18th ENGLISH ADVERTISING AGENCY MGT ENGLISH ADVERTISING JOURNALISM CONTEMPORARY ISSUES ENGLISH ADVERTISING MARKETING RESEARCH ENGLISH ADVERTISING LEGAL ENVIRONMENT ADVERTISING ETHICS ENGLISH ADVERTISING THE PRINT PRACTISE OF DIRECT MARKETING ENGLISH JOURNALISM BRODCAST JOURNALISM ENLISH JOURNALISM ISSUES IN THE GLOBAL MEDIA ENLISH MGT. FOR MARKETING ADVERTISING LEGAL ENVIROMENT ADVERTISING ETHICS ADVERTISING LEGAL ENVIRONMENT Advertising ETHICS AGENCY MGT JOURNALISM BRODCAST APPLICATION AGENCY MGT
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