Bachelor Of Mass Media (BMM) BMM English Sem VI ENGLISH ADVERTISING THE PRINT PRACTISE OF DIRECT MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Product offering
2. Q2 Lead generation Methodology followed or Channels used (e.g. Mailers, Sampling etc.) 222) Calculate the lifetime value of the given of Mr 2010 Note : Discount rate is All the figures are
3. Q2 b) Whatis marketing? Explain the advantages and disadvantages of 12 marks
4. Q3 Answer ANY THREE of the following (1
   • A) Explain the three approaches to direct marketing
   • B) Write a detailed note on LTV
   • C) What are the characteristics of CRM
   • D) Distinguish between direct marketing and Mass marketing Answer ANY THREE of the following (12
   • A) Explain the importance of database in marketing
   • B) Future of direct marketing
   • C) What are the types of catalogues ? O
   • D) Discuss the benefits of CRM
5. Q5 Attempt ANY SIX of the following 12 marks
   • a) Merge- Purge
   • b) Response list
   • c) Inserts
   • f) Up selling
   • g) Data enhancement
   • h) Acquisition cost
   • i) Lead qualification

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