Bachelor Of Mass Media (BMM) BMM English Sem VI ENGLISH ADVERTISING AGENCY MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 What are the different tests to measure effectiveness of Advertising
   • (b) Explain the 7p's of mix? 6
2. Q2 (c) the difft ways of Agency compensation?
   • (d) What do you d by speculative pitching? Explain stepwise approach to 6
3. Q3 (a) What Re factors affecting the client-agency relationship? 6 marks
   • (b) the parameters does a client use to evaluate the effectiveness of their
4. Q3 (What is the role of an account planner in an advertising agency? Market feasibility is an important element of every business plan". Evaluate. 6
5. Q4 (a) Explain the various departments at a full service Advertising Agency
   • (b) What are the stages in Client & Agency Relationship?
6. Q4 (c) the factors to be considered before designing a sales promotion program?
   • (d) Explain the DAGMAR model?
7. Q5 Shdft Notes (any3) C
   • (i) Coupons
   • (iii) AIDA L
   • (vi) Refunds and Rebates
   • (v) How agency gain clients?

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