B.Com In Banking & Insurance (BCBI) Sem VI April 2024 April 2024 Marketing in Banking & Insurance Question Paper - Mumbai University | munotes

Paper Subject Code: 85507 Marketing in Banking & Insurance
Duration: 2 % Hours Marks: 75
(1) (A) Fill in the blanks with the correct option and complete (Any Eight) (8)
(1) means giving suitable name or symbol to the product
(2) Marketing mix is the combination of four basic marketing variables namely, product, price,
(3) businesses to truly global reach
(4) Means of like a monologue,
(5) is an important element of the rural marketing
(a) Salesmanship (b) Advertising
(6) One of of rural marketing mix 1s
(7) The main objective of integrated marketing communication influence
(8) deeds, processes and
(9) Service has degree of
(10) enables production and.transfer of goods and services strictly as per schedule
(1) (B) State whether the following statements are True or False: (Any 7) (7)
(1) Pricing, Advertising and Marketing research are being used to win over consumer resistance
is-a and comprehensive study of a problem
(4) Digital Marketing is not a cost-effective business option for beginners
(5) Communication infrastructure like-post, telegraphs and telephones is quite adequate in rural Areas
Paper Subject Code: 85507 Marketing in Banking & Insurance
(6) Marketing is an important social
(7) Mandi is the market of Industrial produce and inputs
(8) Average delighted customers spend less with more hassle
(9) In a typical buying process the consumer passes through seven stages
(10) A major problem in rural areas is-the lack of purchasing power
(2) (a) Define Marketing? Explain Scope of marketing. (8)
(b) Explain Importance of marketing? (7)
(c) Explain Marketing its Feature. (8)
(d) Explain functions of marketing channels. (7)
(3) (a) What characteristics of service marketing. (8)
(b) Explain the different types of buying behaviour. (7)
(c) Define Rural Marketing and explain its Scope. (8)
(d) Explain factors influencing Buyers behaviour. (7)
(4) (a) Explain E-Marketing Benefits. (8)
(b) Explain factors influencing choice of Location. (7)
(c) Explain problems faced in physical distribution relating to rural market. (8)
(d) What is Internet Marketing and explain its Advantages. (7)
(5) (a) Explain attractiveness of rural market? (8)
(b) Explain 2P + 3S Formula in E-Marketing? (7)
(5) Write short notes on (Any Three): (15)
(a) 7 P’s-of Service Marketing Mix
(b) Persuasive Communication
(c) Personal selling in rural-region