B.Com In Banking & Insurance (BCBI) Sem VI 2022 2023 May 2023 I MARKETING IN BANKING AND INSURANCE Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A. Select the appropriate options from those given below (Any 8) 8 marks
2. Q1 means giving suitable name or symbol to the product
3. Q2 Marketing refers to introducing the product or service in a small segment of
4. Q3 refers to the person’s pattern of living, activities, interest and opinions
5. Q4 is the driving force within individuals that compels them to action
6. Q5 is an important element of the rural marketing
7. Q6 population forms a major portion of the Indian population
8. Q7 Services are deeds, processes and
9. Q8 enables production & transfer of goods & services strictly as per schedule
10. Q9 Marketing research is process
11. Q10 means of marketing are like a monologue whether the following statements are True or False: (Any 7) (7)
12. Q1 Pricing, Advertising and Marketing research are being used to win over consumer
13. Q2 Marketing is an important social environmental activity
14. Q3 Culture refers to the values, practice of customs of the people in society
15. Q4 buying process the consumer passes through seven stages
16. Q5 The Indian rural market with its vast size and demand base, offers growing opportunities for marketing products
17. Q6 Rural markets dominate Indian marketing scene and need special attention for the
18. Q7 Contact employees contributes to service quality by creating a favourable image for the firm, and by providing better service than the competitions
19. Q8 The service process refers to how a service is provided or delivered to a customer
20. Q9 E-marketing enables all businesses to have a truly global reach
21. Q10 Digital Marketing is not a cost-effective business option for beginners Paper Subject Code: 85507 Marketing in Banking & Insurance
22. Q2 a) Define marketing? Explain scope of marketing? 8 marks
    • b) Explain Characteristics of service marketing? 7
    • c) Explain factors influencing marketing mix? 8
    • d) Explainimportance of service marketing? 7
23. Q3 a) What are the factors influencing buyer’s behaviour? 8 marks
    • b) Explain Features of Logistics? 7
24. Q3 c) Explain in different stages in buying process? 8 marks
    • d) Explain Role of Marketing Channels? 7
25. Q4 a) Explain Factors influencing Choice of location in service sector? 8 marks
    • b) Explain Features of Marketing Research? 7
26. Q4 c) Explain Features of Rural markets? 8 marks
    • d) Explain the 2P+2C+3S formula in e-marketing? 7
27. Q5 a) Explain Benefits of E-Marketing? 8 marks
    • b) Define Rural marketing and explain its scope. 7
28. Q5 Short Note On: (Any Three) 15 marks
29. Q1 Privatization of insurance sector
30. Q3 personal selling
31. Q4 Product research
32. Q5 Physical evidence

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