B.Com In Banking & Insurance (BCBI) Sem V 2015 2016 April 2016 MARKETING IN BANKING INSURANCE Question Paper - Mumbai University | munotes

Questions asked in this paper

• (2) Figures to the right indicate full marks

1. Q1 (a) marketing? Explain the scope of marketing. 8 marks
   • (b) Define Services and explain the major characteristics of services. 7
2. Q1 (a) Explain the Marketing Mix in Insurance sector with examples. 8 marks
   • (b) Explain the marketing strategies used in the Banking sector. Bank Marketing 7 in Indian Environment
3. Q2 (a) Define Marketing Channel. How can we efficiently manage channel What is Marketing Research? Explain the limitations of marketing research. 7
4. Q2 (a) Explain (i) Product Research (ii) Sales Research. 8 marks
   • (6) Explain the consumer buying behaviour. on the types ofbuying behaviour, 7
5. Q3 (a) Discuss the importance of Personnel in services. 8 marks
   • (6) Explain the GAP Model of Service Quelity with a diagram. 7
6. Q3 (a) Explain Branding. How can we a strong service brand ? Explain withexamples from the Banking and Insurance sector 8 marks
   • (b) Define IMC. Elaborate on the components of IMC. 7
7. Q4 (a) What are the factors conitibuting to the growth of rural markets? 8 marks
   • (6) Discuss the problems in connection to rural marketing in India. 7
8. Q4 (a) Define Marketing. State and explain the marketing 21stCentury. What is E- Explain the advantages and limitations of E-Commerce. 7 Write short notes (any three) of the following :- 15 8 marks
   • (a) Consumer Research
   • (4) Ethics in Marketing
   • (e) Internet Banking

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