B.Com In Banking & Insurance (BCBI) Sem V 2015 2016 2016 Marketing 16 1 Question Paper - Mumbai University | munotes

Questions asked in this paper

• (2) Figures to the right indicate full marks,

1. Q1 State and explain the scope of marketing, Define Services and explain the classification of services. 7 Explain the Marketing Mix in Banking and Insurance sector with examples. 8 What are the various factors influencing the choice of service Define Marketing Explain the role of marketing channels, 8 What is Marketing Research? Explain the importance of marketing research, 7 8 marks
2. Q2 (a) Explain (i) Features of Consumer Research, (ii) Need for Consumer Research. 4 (b) Discuss the factors influencing buying behavionr, 7 Explain the importance of Personnel in services, 8 (bY What are the different Gaps in Service How can the Service Gapsbeclosed? 7 8 marks
3. Q3 (a) Explain the different types of advertising media used for promoting services, State and explain (i) Benefits of (ii) Barriers to IMC. 7 4 4. (a) Explain the scope marketing in India. 8 What are the problems aas ociated with rural marketing in our country? 8 marks
4. Q4 a) Discuss 'The Marketing Challenges in the 21st century’, What is web Explain the reasons for using web marketing. 7 S Write short notes (any three) of the following :- 15 8 marks
   • (0) Brand Image ? Logical Objectives in Insurance products
   • (4) Functions of Advertising Ethics in Marketing

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