Bachelor of Management Studies (B.M.S.) SEM V 2019 20 Nov 2019-20 MARKETING E COMMERCE DIGITAL MARKETI Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicates full

1. Q1 State whether the following statements are TRUE or FALSE (any (08), Digital cash is suitable for small transactions is no gtace period for debit card, hoo.com was launched after the birth of Google.com: Search Engine Marketing is a short term includes business to business transaction only
2. Q7 horse is the unauthorized use of harassment by Chmpajgn Marketing requires very less money for effective execution, fs a credit system in retail set spending limit based on the usér’s credit limit, 4 10. E communication is the communication using Select the most alternative (07) trading in products or services using computer market suppliers to directly with buyers that by eliminating
3. Q3 In Indiathe of e-commerce is on delivery payment option
4. Q4 E-commerce enhances the promotion of products and services to direct information and factive contact with
5. Q35 E-commerce in education to
   • a) modification Globalization
6. Q6 tefers to the management of a network of interconnected business involved in provision of product and service packages required by the end customers also click and mortar business model, and mortar b) brick and Pure online allows card holding customers to perform routine banking transactions without a interacting with the human teller approach that recognizes that customers are the core.of business i that the company success depends effectively financial Exchange that takes Place on line between buyers and sellers What do you mean by E-commerce? Explain its features Explain how social cultural factors affect e business the trouds in in povernment sector. (08)
   • d) Distinguish between traditional commerce and e-commerce
7. Q3 a) Discuss the steps in launching e-business. i Explain the advantages and limitations of enterprise resource planning. (07) Explain the significance of a business competitive world Justify the superiority of bricks and click model over pure online Explain the issues relating to privacy and security in E business 8 marks
   • b) What do you mean by payment gateway? Explain its advantages
   • c) a detailed note on IF id) Discuss the need for What do you mean by. digital marketing? Discuss its evolution, (08)
   • b) Explain the concept-of along with its benefits. (#7)

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