Bachelor of Management Studies (B.M.S.) SEM V 2023 2024 Dec 2024 S ELECTIVE MARKETING E COMMERCE & DIGITAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All the questions are compulsory
2. Q2 All the questions have internal choice
3. Q3 Figures to the right indicate maximum marks
4. Q1 A. the blanks (ANY EIGHT) 8 marks
5. Q1 is a benefit of E-commerce
   • a. Cost savings b. Touch and feel
   • c. Privacy issue d. Resistance to change li. Writing reviews on Google Play Store is
   • iii. A consumer in search of a personal loan compares various quotations on website, is an example of E-commerce There is a global business reach just by creating a and uploading it on the server is the exchange of data or business documents between two or more businesses Vi. consists of various aspects like privacy, authenticity and Vili. Marketing consists of specific activities designed to promote a product, service or business by an organization
   • a. Content b. Viral
   • c. Influencer d. Podcast Ix. is a free service that allows internet users to pull audio files from a website to listen on their computers or mobiles
   • x. X (formerly micro blogging service that allows registered members to broadcast short posts
   • a. free b. chargeable
   • c. costly d. paid
   • B. State whether the following statement is True or False (ANY SEVEN) 7
6. Q1 E-commerce is a part of E-business
   • ii. World Wide Web was created by British Scientist Tim Berners-Lee ui. A Domain Name is the website name. It is the address where Internet users can access a website
   • iv. Unified Payments Interface (UPJ) is a system that powers multiple bank accounts into a single mobile application consists of on-line buying and selling of shares and other
   • vi. law involves payment, delivery and e-signature for B2C vil. Search Engine Marketing (SEM) is an unpaid approach vili. A payment getaway is a service that gives a merchant the ability to perform real time credit or debit card authorization from a website over the internet
   • ix. Clearing Service is a retail payment system that can be used to
   • x. is unsolicited email
7. Q2 a. Define E-commerce. State and explain the features of E-commerce. 8 marks
   • b. Bring out the difference between Traditional Commerce and E-commerce. Cc. Explain the Environmental factors that affect E-commerce. [8marks] 7
   • d. Discuss the advantages of E-commerce to Businesses and Consumers. 7
8. Q3 a. What are the principles of web site design? 8 marks
   • b. Which areas can EDI be implemented in? 7
   • c. What are the steps in launching an E-Business? 8
   • d. Explain the bricks and click business model in E-Business. 7
9. Q4 a. Discuss the issues relating to Privacy and Security in E business? 8 marks
   • b. Explain different types of Electronic Payment System. 7
   • c. Explain the features of Electronic Payment System. 8
   • d. Discuss Smart Cards? What are its benefits? 7
10. Q5 a. What do you mean by Digital Marketing? Discuss its latest developments 8 marks
    • b. Explain the Advantages and Disadvantages of Digital Marketing? 7
11. Q5 Write note on the following (ANY THREE) 15 marks
    • v. Marketing

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