Bachelor of Management Studies (B.M.S.) SEM V 2019 20 Nov 2019-20 CORPORATE COMMUNICATION PUBLIC RELATIONS Question Paper - Mumbai University | munotes

Questions asked in this paper

• Note — Attempt all questions
• Figures to the right indicate full marks i

1. Q1 The short form for “web (blog, skype, email )
2. Q2 icating with is known financial
3. Q3 Majority of corporate crisis arises due to .problems (external, the first step for effective media’ relations (research,
4. Q5 The identity of defendants are unknown at the time of filing of petitions as per
5. Q6 to collective judgement of a corporation (image, brand,
6. Q7 uses the economic metaphor of cost and benefit to predict the most important part of public relations (press relations, to connect a variety of different electronic devices wirelessly
7. Q10 Public relations have emerged as a .communication network ( national,
8. Q1 B) Match The Following (Any 7) 3 spoken defamation C talking in jargon 4 Powerful segment of societ D libel Aj Explain corporate identity. Mention its features (08) <B) Explain Copyright Act in brief (07) 7 marks
   • C) Enumerate on role of ethics in corporate communication 8
   • D) Discuss relevance of corporate communication Explain systems theory used in public relation with diagram (08)
   • B) Define public relation. Discuss its essentials 7
   • C) Discuss the influence of social and cultural trends on business of the company
   • D) Discuss the growth of PR in India What is financial advertising? State its advantages 08)
   • B) the sources of employee eommunication? 7
   • C) Elaborate on the guidelines for handling crisis 8
   • D) Discuss principles of good media relations 7
   • Q.V A) Enumerate on the functions of communication technology in corporate
   • B) Explain different types of corporate blogs 7
   • C) Write Short Notes (Any 3)
   • iii. relations

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