Bachelor of Management Studies (B.M.S.) SEM V 2022 2023 Dec 2023 S MARKETING E COMMERCE DIGITAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All the questions are compulsory
2. Q2 All the questions have internal choice
3. Q3 Figures to the right indicate maximum marks Fill in the blanks (ANY EIGHT) [8 marks]
4. Q1 E-commerce in education sector is called as
   • a) E-teaching b) E-learning li. is a myth about E-commerce
   • a) It is difficult b) It is not free
   • c) It is a business d) One year, one million dollars Personalization feature can occur in E-commerce Iv. consists of on-line buying and selling of shares and oter
   • a) E-auction b) E-delivery
   • c) E-procurement d) E-trading comprises of intermediaries who are involved in the business transactions beginning from the supplier, wholesaler, retailers Vi. is a packaged business software system that allows a company to automate and integrate its processes Vil. is a disadvantage of payment gateway
   • c) refunds d) security Cyber Law in India are contained in the
   • a) IT Act 2000 b) Companies Act 1956
5. Q9 is a free service that allows internet users to pull audio files from a website to listen on their computers or mobiles
6. Q10 A blog is a
   • B. State whether the following statement is True or False (ANY 7
7. Q1 Lack of physical and personal touch are the main upsides of E li. The full form of ATM in Banking sector is Any Time Money M-commerce allows users to access to the internet without needing to find a place to plug in Iv. E-procurement applications have undetermined scope Brick and Mortar also known as click-and-mortar business model Vi. Most individuals are familiar with B2C form of e-commerce
   • vii. Electronic funds transfer is a payment method to transfer money from one bank account to another bank account A payment gateway is a service that gives merchants the ability to perform real time credit card authorization from a website over the Ix. Spam is unsolicited email
8. Q10 Digital Marketing does not allow personalization and cost reduction
9. Q2 a. Bring out the difference between Traditional Business and E- 8 marks
   • b. Explain how do external environmental factors affect an E-commerce 7
   • c. Describe the factors responsible for the growth if E-commerce. 8
   • d. What is M-commerce? Discuss the trends in M-commerce. 7
10. Q3 a. Explaining in brief the concept of data warehouse. 8 marks
    • b. Discuss the principle of web design. 7
    • c. Discuss some techniques for maintaining a good relationship with customers in E-business 8
    • d. What do you mean by the e-auction? Explain its advantage. 7
11. Q4 What is Credit Card? What are its challenges? 8 marks
    • b. Discuss E Cash & Electronic Funds Transfer in detail. 7
    • c. Explain Payment Gateway process and its types? 8
    • d. What are different types of Transaction Security? 7
12. Q5 a. What is digital marketing? Explain the advantages of digital 8 marks
    • b. Discuss the advantage and disadvantage of Content Marketing. 7
13. Q5 Write note on the following (ANY THREE) 15 marks
14. Q1 B2B E-commerce Iv. Methods of online market research

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