Bachelor of Management Studies (B.M.S.) SEM V 2019 20 Nov 2019-20 MARKETING STRATEGIC MARKETING MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q3 Support your answers with suitable examples
2. Q1 (A) Fill in the blanks (Any 8) rose
3. Q1 ig the process of identifying customers for company-will optimize 2, The a set of unique marks and associations thatidentifythe offering value beyond the product and service aspects 3, those who compete with the target customers customer:
4. Q4 Performance evaluation involves evaluating 6f the action versus
5. Q5 The three dimensions of company valué ry
6. Q7 OFAN is a brarid that prices 8, is the first stage of product
7. Q9 Captive pricing is also
8. Q10 channel is a in which customer interact with multiple channel as
9. Q1 of
10. Q3 Distribution defines the through which the product information is
11. Q4 involves such as long-term contractual 5). at the same level of the value <6. Umbrella branding is nothing brand that enjoys leverages of an existing brand approach Of aims at identifying market and then creating pricitig Strategy that inyolves setting a low price for an offering (often at or the sales of other products and services
12. Q10 Channel exclusivity is used to'reduce potential for horizontal channel conflicts Explain thé concept of strategy and its five dimensions. 8 “What is the framework in marketing strategy? 7 <Explain the tactics of marketing mix with the help of an example. 15 the concept of target compatibility b the factors to be considered while segmenting? c the role of strategic positioning in creating customer
13. Q4 a How do companies forecast demand using both primary and-secondary, b Explain the Moore’s Model of adoption of new Enumerate the types of pioneers also explain the benefits and drawbacks of pioneer in the market are the advantages and disadvantages of collaboration? b Explain the factors responsible for Write Short notes (any 3) :

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