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Home / Question Papers / Bachelor of Management Studies (B.M.S.) / SEM V / 2018-19 / Nov 2018 - CORPORATE COMMUNICATION PUBLIC RELATIONS

Bachelor of Management Studies (B.M.S.) SEM V 2018 19 Nov 2018 CORPORATE COMMUNICATION PUBLIC RELATIONS Question Paper - Mumbai University | munotes

T.Y.BMS SEM V NOV.18 (CHOICE BASE) CORPORATE COMMUNICATION PUBLIC RELATIONS.pdf
SEM V · 2018-19 · 271 KB · 1 May 2025

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Older exam Nov 2018 - FINANCE COMMODITY DERIVATIVES MARKET Semester-end · 2018 19 → Newer exam Dec 2018 - FINANCE DIRECT TAXES Semester-end · 2018 19 →

Questions asked in this paper

  • 2. Figures to the right indicate full marks
  1. Q1 B) Match the following (any 7) Formal source of employee communication 7 marks
  2. Q2 a. What is corporate communication? Justify its need and relevance Explain corporate reputation. What are its advantages? 7 8 marks
  3. Q2 c. is an important part of corporate communication” — discuss 8 marks
    • d. on defamation and its types 7
  4. Q3 a. Define Public relation. What are its essentials? 8 marks
    • b. Discuss in brief growth of public relations. 7
  5. Q3 c. How does social and cultural trends influence business environment. 8 marks
    • d. Explain systems theory with diagram. 7
  6. Q4 a. How to build effective media relations? Explain in brief. 8 marks
    • b. Mention the sources of employee communication 7
  7. Q4 c. Provides online financial services. The database of the company was hacked and customer account details were leaked: As a PR manager, how will you handle
    • d. Trace the growth of financial communication in India 7 Qs a. Discuss on technological tools of communication 8
    • b. Elaborate on steps of making a business blog 7 Qs Short notes (any 3) 15
    • a. Copywrite Act
    • c. E-media relations
    • d. Corporate blogs
    • e. Financial advertising

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Bachelor of Management Studies (B.M.S.) Notes Bachelor of Management Studies (B.M.S.) Syllabus

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