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Bachelor of Management Studies (B.M.S.) SEM V 2019 20 Nov 2019-20 CORPORATE COMMNICATION PUBLIC RELATIONS Question Paper - Mumbai University | munotes

T.Y.BMS SEM V NOV.19 CORPORATE COMMNICATION PUBLIC RELATIONS (PD 20 NOV.19) (PC 46002).pdf
SEM V · 2019-20 · 989 KB · 1 May 2025

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Questions asked in this paper

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  • Figures to the right indicate full marks
  1. Q1 A) Choose the correct alternative (Any 8) 8 marks
  2. Q1 The word. short form for “web blog” (blog, skype, email ) 3, Majority of corporate crisis arises due the first step. for relations (research, , 5. |The identity of defendants are unknown at.the time of filing of petitions as per refers to collective judgement corporation (image, the of benefit to predict je the part of public (press relations,
  3. Q9 to connect of different electronic devices wirelessly i 10. have emerged as a network ( national,
  4. Q1 B) Match The Following (Any 7) ‘Explain corporate identity. Mention its features (08) Explain Copyright Act in brief (07) Enumerate on role of ethics in corporate communication ‘Discuss relevance of corporate communication (07) Explain systems theory used in public relation with diagram (08)
    • B) Define public relation. Discuss its essentials Discuss the influence of social and cultural trends on-business of the company ' D). Discuss the growth of PR in India 7
  5. Q1 VA) What is financial advertising? State its advantages : the sources of employee communication? on the guidelines for handling Discuss principles of good media (07) 38 marks
    • A) on the functions of communication-technology in corporate Explain different types of corporate blogs (07} 8
    • iv. Crisis :

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