Bachelor of Management Studies (B.M.S.) SEM V 2023 2024 Dec 2024 S ELECTIVE MARKETING STRATEGIC MARKETING MANAGEMENT Question Paper - Mumbai University | munotes

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Questions asked in this paper

2) Figures to the right indicate marks

Q1 A.Choose the correct answer from the given alternatives. (Any 8) 8 marks
Q1 Brand hierarchy is called as
- A. Brand equity
- B. Brand architecture
- C. Umbrella branding
- D. Brand divergence are refunds given to customers after they complete purchase
- A. Rebate
- B. Price reduction
- C. Discount
- D. Offer
Q3 Moore’s model visionary is nothing but early adopters in . theory
- A. Rogers diffusion
- B. Gabriel Tarde
- D. Leo Frobenius
Q4 The term strategy comes from the Greek word . meaning generalship
- A. Strategic
- D. Stratic 1S the first stage of product development
- A. Business analysis
- B. Product Development
- C. Idea Generation
- D. Implementation
Q6 Joint ventures, contractual agreements are examples of . collaboration
- A. Explicit
- B. Implicit
- C. Explicit and Implicit
- D. Partially
Q7 To achieve business goal, manager must consider . framework
Q8 collaboration does not involve any contractual agreement
- A. Explicit
- B. Implicit
- C. Deficient
- D. Partially
Q9 Channel is a distribution model in which manufacturer and customer interact with multiple channel as well as each other
- A. Direct
- B. Indirect
- C. Hybrid
- D. Composite
Q10 pricing involves setting prices that use cost as a major benchmark
- A. Cost based
- B. Psychological
- C. Deceptive
- D. Honest
- B. State whether the following statements are true or false. (Any 7) 7
Q1 Brand do not evolve throughout time
Q2 Return on sales is net income as a percent of sales
Q3 Differentiation strategy refers to attracting and stealing share of competitor
Q4 Collaboration never leads to loss of control
Q5 Business models are Tangible in nature
Q6 Channels vary in term of breadth & depth of assortment
Q7 Goal identifies ultimate criteria for success
Q8 Umbrella branding is nothing but enjoys leverages of existing brand
Q9 Monetary value is monetary costs associated with the offering
Q10 NPD stands for New Provision Development the nature of strategy with its five dimension. (07)
- B. How does marketing create value? 8
- C. In detail, explain the GSTIC framework for marketing planning. 15
Q3 A. What is the role of strategic positioning? 7 marks
- B. Explain advantages and drawbacks of collaboration. 8
- C. Explain Targeting Compatibility. 7
- D. What are the strategic positioning options? 8
Q4 factors affect product and service decisions? 7 marks
- B. Explain new product development process. 8
- C. Explain Moore’s model of new technology. 7
- D. Explain competitive product line strategy. 8
Q5 A. Describe factors effecting strategy decision in promotion mix. 7 marks
- B. What are the benefits of being pioneer in the market? 8
- C. Write short notes. (Any 3) 15
Q2 Vertical Integration
Q4 Channel Coordination
Q5 Psychological Pricing