Bachelor of Management Studies (B.M.S.) SEM V 2023 2024 Dec 2024 S COPORATE COMMUNICATION & PUBLIC RELATIONS Question Paper - Mumbai University | munotes

Questions asked in this paper

• 3. Figures to the right indicate full marks

1. Q1 A. State whether the following statements are True or False: (Any 8) 8 marks
   • 3. Public relations division can act as image makers for the organisation
   • 4. Edward Bernays is considered as the founder of the modern public relations All people have the same idea of recreation
   • 6. Situational theory looked at the behavioural patterns of publics
   • 7. When company aims to attain sustainable growth media relations becomes very important
   • 9. Business partners cannot be called as financial public
   • 10. A blogpost need not have title
2. Q1 B. Match the Column: (Any 7) 7 marks
   • 4. Tele Conferencing d. Meetings and Reports
   • 6. Social Exchange Theory | f. Quality Goods and Services
   • 7. Internal Communication | g. Jargons and Dress Code
   • a. Discuss the need of corporate communication. 8
   • b. Explain various factors influencing corporate image 7
   • c. Explain Copyright Act and Law of Defamation in brief. 8
   • d. Explain importance of ethics in corporate communication. 7
   • a. Discuss the significance of public relation. 8
   • b. Discuss the legal and socio cultural issues in public relations. 7
   • c. Discuss Social Exchange theory of PR with relevant examples. 8
   • d. Discuss the reasons for growth of public relations. 7
   • a. Howcan the management organize employee communication? 8
   • b. Discuss in brief the impact of crisis. 7
   • c. Explain the various PR tools in financial communication. 8
   • d. How will u build effective media relations if you are the PR manager? 7
   • a. What are the steps involved in making a business blog. Write a brief note on E Branding. (7) 8
   • c. Write short notes on (Any 3): 15
   • 1. Corporate Identity
   • 2. Digital Piracy
   • 3. Trust Building
   • 4. Web Conferencing Types of Corporate Blogs

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