Bachelor of Management Studies (B.M.S.) SEM V 2022 2023 Sep 2023 S CORPORATE COMMUNICATION PUBLIC RELATIONS Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All questions are compulsory
2. Q2 Draw well labelled diagrams where necessary
3. Q3 Figures to the right indicate full marks Q the correct answers from the given alternatives: ( Any Eight) (8)
4. Q1 Corporate communication does not entail 2, ------------ is the most important part of the public relations that involves journalists
5. Q3 Written defamation is called
6. Q4 PR and --------------- are two closely associated fields
7. Q5 The--------------- is the most accessible and oldest medium to disseminate information
8. Q6 The first rule of crisis management is to
9. Q7 The -------------theory views organization as a part of social unit
10. Q8 The word ---------------is short for “weblog”
11. Q9 A firm’s communication must always be
12. Q10 An E-Zine is an online
    • B. Match the following: ( Any Seven ) 7
13. Q2 What do you mean by corporate communication? Explain its scope. 8 marks
    • b) What is corporate reputation? State the benefits of corporate reputation 7
    • c) Define corporate image. Explain the factors influencing corporate image. 8
    • d) Enumerate on defamation in detail and its types. 7
14. Q3 Define public relations. Describe various objectives of public relations 8 marks
    • b) Describe the causes of growth of public relations 7
    • c) Explain the systems theory of public relations with diagram 8
    • d) Describe the economic and social issues in public relations environment 7
15. Q4 Describe the steps in implementing an effective employee communication
    • b) What is the role of communication in crisis? 7
    • c) What is the role of management in employee communication? 8
    • d) What is financial advertising? Explain its advantages. 7
    • a) Describe the functions of communication technology in corporate communication. 8
    • b) Discuss on technological tools of communication. 7
    • c) Write short notes: (Any Three) 15
16. Q1 Corporate Blogs 3.E- Media Relations
17. Q5 Sources of media information

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