BSc IT Sem VI 2022 2023 May 2023 BUSINESS INTELLITGENCE Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Attempt any three of the following:
   • a. What is the difference between data, information and knowledge?
   • b. Draw and explain architecture of business intelligence Describe different phases in the development of a decision support system (DSS)
   • d. Describe the extended architecture of decision support systems
   • e. Explain structured, unstructured and semi-structured decisions
   • f. What are the factors that affect rational choice of the decision-making?
2. Q2 Attempt any three of the following: 15 marks
   • a. What is a model? Describe the phases in a development of the mathematical model for
   • b. Explain predictive and optimization models
   • c. Describe categorical and numerical attributes with example for each one of them
   • d. Describe different transformation techniques for standardization (normalization)
   • e. Write short note on principal component analysis (PCA)
   • f. List and explain various applications of data mining
3. Q3 Attempt any three of the following: 15 marks
   • a. Write short note on confusion matrix
   • b. What is classification? Write a short note on Bayesian Method of classification
   • c. Write a short note on logistic regression used for prediction
   • d. Write k-means algorithm for clustering
   • e. Draw and explain a structure of classification tree with a suitable example
   • f. Explain agglomerative hierarchical clustering method
4. Q4 Attempt any three of the following: a Explain a lifetime of a customer in a cycle of relational marketing b What do you understand by market-basket analysis? c What is supply chain management? Give an example of global supply chain d List and explain basic principles of revenue management? e Explain data envelopment analysis (DEA)? How efficiency is measured? f Write short note on CCR (Charnes-Cooper-Rhodes) model 15 marks
5. Q5 Attempt any three of the following: 15 marks
   • a. What are the differences between the process approach and the practice approach in a
   • b. How does Information Technology(IT) contribute to the management of knowledge? Describe different phases in the Knowledge Management Systems (KMS) cycle
   • d. Who is chief knowledge officer (CKO)? What are the responsibilities of the CKO?
   • e. Differentiate between conventional system and expert systems
   • f. What is expert system? How it is different from Decision Support System (DSS)?

Read from the scan above, so a character or two may differ. The scan is the original.