Bachelor Of Mass Media (BMM) SEM III 2023 2024 2024 MEDIA STUDIES Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 How a politician's message may differ when speaking to different age groups. regions, or interest groups. (How propaganda techniques are employed in various contexts to influence behavior, tap into subconscious desires, and Strategically target specific audiences.) Explain the propaganda theory with reference to Behaviorism, Freudism, and the Lasswell Model (15)
2. Q2 Examine the portrayal of racial identities and issues in the media, addressing the theme of racism. Discuss how media content can reinforce or challenge racial stereotypes and biases. Take example of Article 15 Movie and elaborate how Indian media artifacts and analyze their representation of race and ethnicity (15)
3. Q2 A) Explain Globalization with reference to new media 8 marks
4. Q2 B) Explain McLuhan- Medium js the message 7 marks
5. Q3 Explain Lazarsfeld ‘Two-step-Flow theory’ of media 15 marks
6. Q3 A) Explain Attitude change Theory 8 marks
7. Q3 B) Explain participatory culture 7 marks
8. Q4 OTT platform has changed the taste and habits of TV viewers All over world. Explain with
9. Q4 A) Explain Technological Determinism concept 8 marks
10. Q4 B) Contribution of Toronto school of Thought QS. Short Notes (Any 3) (15) 7 marks
    • B) Cognitive
    • C) Uses of Media
    • D) Media
    • E) Marxism
11. Q2 IE az 8 marks
12. Q4 wy 8 marks
    • H) ant

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