Bachelor Of Mass Media (BMM) SEM III 2017 2018 Nov 2018 INTRO. TO PUBLIC RELATION Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 a. Define Public Relations? Explain the role of Public relations in contemporary times with suitable PR examples. (15) ‘Managing uncertainty is essential for PR’. Explain the Crisis Communication Plan with an appropriate example. (15)
2. Q2 a. ‘PR activities aim to earn public understanding and acceptance, to gain public support’ Explain the statement with the functions of PR. (08)
3. Q2 b. Differentiate between Public Relations and Branding. 7 marks
4. Q2 Explain the concept of Dark PR at length. What are the qualities of a Public
5. Q3 a. State any 4 points of difference between In-house PR and PR agency. 8 marks
6. Q3 b. Plan and organize an innovative Press Conference for a trailer launch of latest TV
7. Q3 Describe Media and non-media Public Relations Tools and what are the important factors to be kept in mind while implementing them? (15)
8. Q4 a. Discuss the need for social responsibility of organizations towards different interest
9. Q4 b. What are the factors to be kept in mind while choosing PR agency? 7 marks
10. Q4 What is New Age Media? Illustrate the importance of new age media in the context of PR with a support of PR campaign? (15) A0933 A3930 INTRODUCTION TO PUBLIC RELATION
11. Q5 Write Short Notes on (any 3) 15 marks
    • (c) Opinion Leaders in PR communication
    • (d) Investors Relations and PR
    • (e) Media Pitch A0933 A3930 INTRODUCTION TO PUBLIC RELATION
12. Q4 b. Tew (ol)
13. Q5 fear 3) (8%) AT Impression management techniques

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