Bachelor Of Mass Media (BMM) SEM III 2018 2019 Oct 2019 INTRO. TO PUBLIC RELATION Question Paper - Mumbai University | munotes

Paper Subject Code: 80404 Introduction to Public Relation
Time 2 % Hours Marks: 75
Please check whether you have got the right question paper
NB: (a) All questions are compulsory
(b) Figures to the right indicate marks
(c) Support answers with examples wherever necessary
(d) Public Relation is abbreviated as PR in the paper
Q-1) Managing uncertainty is an important aspect of PR. State your views on crisis communication
plan with an appropriate example. 15
Q-1) What are the factors to be considered for organizing successful press conference. Give
Q-2) a. Bifference between Public relation and Branding 08
Q-2) b. How does In-House PR help? 07
Q-2) c. What are the factor to be kept in mind while choosing PR agency? 08
Q-2) d. Write a note on the Non-media tools of PR, 07
Q-3) a. What is Ethics? Why it is important in PR? Explain. 08
Q-3) b. How does one plan a PR strategy? Explain with the example. 07
Q-3) c. What is propaganda? How does it differ from public Relations? 08
Q-3) d. What is the current PR scenario? How important is social media in PR today? 07
Q-4) a. How does New Age Media help in crisis situation? 08
Q-4) b. “PR and advertising are closely related.” State your views on the given statement. 07
Q-4) c. What is PR Campaign? Design a social media campaign for ‘Make in India’ project. 08
Q-4) d. Discuss the need for social responsibility of organizations towards different interest
Q-5 Write Short Notes (Any 3) 15
a. Media pitch
b. PR and Community relations
c. Sales Promotion
d. Objective of PR
Opinion leaders in PR Communication
y Paper Subject Code: 80404 Introduction to Public Relation
University of Mumbai
Exams Correction in 4000153 - (Sem. Il) (Choice Base) 80404 - Introduction to Public 2013-10-20
Q.1. D) a) Excretion is the corrected word
University of Mumbai (DEPDS): Exam Date - 30/10/2018 (Afternoon Session) 2018-10-90 123919
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4 Correction in - (Sem - V) (CBSGS) (60:40) 22914 - Commerce Paper 2012-10-30 110902
5 of Mumbai (DEPDS): Exam Date - 0/10/2018 (Morning Session) 2018-10-30
Question Paper link for all Commerce courses will remain active between 08:45 AM to 10:30
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