Bachelor Of Mass Media (BMM) SEM III 2022 2023 Oct 2023 CORPORATE COMMUNICATION PUBLIC RELATION Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 A) What is corporate reputation? State the advantages of good corporate reputation. 7 marks
   • B) Explain the Social exchange theory & Diffusion theory in Public relation. 8
   • C) Distinguish between Online & Traditional Corporate Image. 7
   • D) Write the Importance of ethics in Corporate Communication
2. Q3 is the Guideline for handling Crisis. 7 marks
   • B) What are the functions of communication in corporate communication? 8
   • C) What are the objectives of Public Relation in corporate or business” 7
   • D) What are the advantages of Public Relation? 8
   • A) Explain types of corporate blogs? 7
   • B) State the Principles of good Media Relations
   • C) Write the role of PR in Health care, Entertainment, Banking & Finance and Services. 7
   • D) What are the Tools of Public Relation? Short Notes: (Any-3) (18) 8
3. Q1 Diffusion theory
4. Q2 Source of Employee Communication
5. Q3 Copyright Act
6. Q4 Collaboration

Read from the scan above, so a character or two may differ. The scan is the original.