Bachelor Of Mass Media (BMM) SEM III 2017 2018 March 2018 INTRO. TO PUBLIC RELATION Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 What is crisis communication? How should a PR person make a crisis communication plan? Give an example of a company that was successful in solving its crisis through
2. Q1 'PR creates the environment for brand activation.' Explain with the help of suitable social media and offline media examples. (15)
   • 2. A. Explain the significance of public relations in an organization and brief the causes responsible for the Growth of PR. (08) Distinguish between Advertising and PR. (07)
   • 2. How is PR different from Propaganda, Public Opinion and Publicity? Discuss. 15
   • 3. A. What are the factors to be considered for organizing a successful Press Conference? 8
   • 3. B. Describe the factors to be kept in mind for planning a PR campaign? 7
   • 3. What are the various media tools used by a PR Professional? Describe the skills required to an effective PR professional. (15) Your company has organized a blood donation camp in which over 500 employees with a few of the top level managers donated blood. Prepare a suitable press release on this occasion. (08)
   • 4.B. Explain the objectives of Public Relations. the functions of PR with suitable examples. Why a Public Relation campaign needs the support of Corporate Social Responsibility? (15) A0933 A3930 INTRODUCTION TO PUBLIC RELATION 7
   • 5. Write short note on (any 3) 15
   • a. Corporate Reputation
   • b. Content writing in PR
   • c. Ethics in PR
   • d. Internal communication
   • e. Community Relations A0933 INTRODUCTION TO PUBLIC RELATION
   • 2. HH? Tal
   • 8. 1. A. AT Goo A0933 A3930 INTRODUCTION TO PUBLIC RELATION

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