Bachelor Of Mass Media (BMM) SEM III 2023 2024 2024 CORPORATE COMMUNICATION & PUBLIC RELATIONS Question Paper - Mumbai University | munotes
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Questions asked in this paper
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Q1 Explain Cadbury crisis, write your own opinion as good PR
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Q2 A) What is corporate Image? Explain Factors influencing corporate image. 7 marks
- B) What are needs and importance of corporate communication? 8
- C) What.is Ethics? Explain the Importance of ethics in Corporate Communication. 15
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Q3 A) Explain types of corporate blogs? y 7 marks
- B) State the Principles of good Media Relations 8
- C) Explain in details Internal & External Corporate communication. 15
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Q4 A) What are the objectives of Public Relation in corporate or business? 7 marks
- B) What are the advantages of Public Relation? =~ 8
- C) Write Press Release on Blood Donation Camp in VIVA QS. Write short note on (Any-3) (15) 15
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Q1 Social Media
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Q2 digital PR
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Q3 Shareholder
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Q4 Financial Advertising
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Q5 PR Campaign SEMIII Public 2 4 HRS 75 MARKS
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