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Bachelor Of Mass Media (BMM) SEM III 2023 2024 2024 CORPORATE COMMUNICATION & PUBLIC RELATIONS Question Paper - Mumbai University | munotes

2. S.Y.BAMMC (CBCGSS)SEM III CORPORATE COMMUNICATION & PUBLIC RELATIONS (25 10 2023).pdf
SEM III · 2023-2024 · 739 KB · 1 May 2025

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Questions asked in this paper

  1. Q1 Explain Cadbury crisis, write your own opinion as good PR
  2. Q2 A) What is corporate Image? Explain Factors influencing corporate image. 7 marks
    • B) What are needs and importance of corporate communication? 8
    • C) What.is Ethics? Explain the Importance of ethics in Corporate Communication. 15
  3. Q3 A) Explain types of corporate blogs? y 7 marks
    • B) State the Principles of good Media Relations 8
    • C) Explain in details Internal & External Corporate communication. 15
  4. Q4 A) What are the objectives of Public Relation in corporate or business? 7 marks
    • B) What are the advantages of Public Relation? =~ 8
    • C) Write Press Release on Blood Donation Camp in VIVA QS. Write short note on (Any-3) (15) 15
  5. Q1 Social Media
  6. Q2 digital PR
  7. Q3 Shareholder
  8. Q4 Financial Advertising
  9. Q5 PR Campaign SEMIII Public 2 4 HRS 75 MARKS

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