Bachelor Of Mass Media (BMM) SEM III ATKT INTRO. TO MEDIA STU Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate marks

1. Q1 Discuss Lazarasfeld’s Two Step Flow Theory and its importance in the field of social science (15)
2. Q1 Discuss Marshall Mac Luhan's theory “Medium is the message” Give examples 15 marks
3. Q2 Discuss Media and Diaspora in detail by giving suitable examples 15 marks
4. Q2 A) Elucidate about Uses and Gratification theory in Media Studies. 8 marks
   • B) Discuss what is Agenda setting theory? 7
5. Q3 Discuss the new trends in Media. 15 marks
6. Q3 A) What do you mean by Propaganda? Discuss propaganda model in detail 8 marks
   • B) What is Michel Foucault’s view of Power and Authority? Discuss 7
7. Q4 How Language, Religion and Technology are important constituents
8. Q4 Discuss the importance of Media studies with respect to
   • 1) Women and Media 2) Racial discrimination 15
9. Q5 Write short notes on any three. 15 marks
   • a) Intellectual property and media
   • b) Media, Power and Political Culture
   • c) Cognitive theory!
   • d) Discourse as a constituent of media
   • e) Media and consumerism Paper Subject Code: 80401 Introduction to Media Studies Please check whether you have got the right question paper
   • 2) eft

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