Bachelor Of Mass Media (BMM) SEM III ATKT INTRO TO PUBLIC RELATION Question Paper - Mumbai University | munotes

Questions asked in this paper

• Please check whether you have got the right question paper
• (b) Figures to the right indicate marks

1. Q1 Define Public Relations? Explain the importance, trends and primary functions of Public relations in contemporary times with suitable examples 15
2. Q1 How does Public opinion come into play in Public Relations? Does PR influence Public 2.a. What is PR Campaign? Design a Social Media Campaign for FlipKart Big Billon Day its 5 days online sales. 8 2.b. Define corporate identity? How does it shape corporate image? Give examples. 7 2.c. Reputation is organic and thus Explain the statement with examples State why reputation is more important than image. 8 2.d. Explain the need for social responsibility of organization towards different interest groups. Give examples. 7 3.a. What are the various Publics in PR and its importance? 8 What is Ethics? Why is it important in PR? Explain. 7 3.c. Write a press release for Amazon.in announcing its great Indian festival its 5 days online 3.d. How does In-House PR help? 7 4.a. Write a note on the Non-media tools of PR. 8 4.b. What is propaganda? How does it differ from Public Relations? 7 4.c. What is Crisis Communication? Explain role of PR in crisis Communication with the help of does New Age Media help in crisis situation? 7
3. Q5 Write short notes on (ANY THREE) of the following: 15 marks
   • b. Objectives of PR
   • c. Product PR
   • d. PR and Branding
   • e. PR and Advertising Paper Subject Code: 80404 Introduction to Public Relation 2.9. soe Heil 2.35. FASS Paper Subject Code: 80404 Introduction to Public Relation

Read from the scan above, so a character or two may differ. The scan is the original.